Print journalism has built its reputation over decades of history through muckracking, investigations and story upon story of reporting.
Over the last few years, the public's trust in our work has gradually faded, and we are being pushed to earn it once again, right back in the beginning, through online reporting.
The biggest mistake we can therefore make is to hold a different standard of ethics, fairness, accuracy and transparency for online reporting than we do for our printed product. If we double check our facts, our information, our spelling, our grammar and our sense of balance in print, why should our new online product be any different?
"You make your reputation over time. You lose it over night." - Al Tompkins, quoting his father.