Monday, August 13, 2007

The "bridge" reporters

At dinner, two veteran journalists called me a term I'd never heard before. Mary Ann Hogan, a writing coach for Chips Quinn Scholars and Gene Policinski, vice president and the executive director of the First Amendment Center, said reporters 35 and younger are the "bridge reporters."
No, that's not literal. We don't inspect bridges.
Newspapers are in "uncertain times", they said. They are losing circulation and advertising, and frankly don't do a good job connecting to readers anymore. In other words, we're boring the hell out of people! But with that said there is a new movement in online media that could turn the tide and capture readers again.
And we are the generation learning to blog and post video stories online, by using multi-media to bridge the gap.
Julie Hubbard
Macon Telegraph

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